Imagine walking into a bare office with just blank walls and furniture. It would only take you a second to notice that something is off. That’s where environmental graphics come in.
When most people hear environmental graphic design, their minds go straight to nature. But that’s not what it is. Environmental graphic design is a combination of architectural, interior, and graphic design elements. The aim is to complement your office space while upholding practicality and brand strength.
Wayfinding environmental signs help people find their way around your business. The sign tells visitors where they are and how they can move from their current location to their desired location. While wayfinding signs should be part of any office design, they are most popular with hospitals, parking garages, and large office complexes.
As the name suggests, these signs aim to increase the viewer’s engagement with your physical space. Points in interactive signs–also known as touch points–convey ideas about your brand to the viewer. They tend to be more digital than the other types discussed above.
Incorporating environmental graphics into your modern office design is not rocket science, but it’s also not a walk in the park. Here are a few tips on how you can make the most out of your investment:
Don’t Be Afraid of Color – The psychology of color is such a powerful tool when it comes to branding. When visiting an office design company in Titusville, don’t shy away from colors. However, ensure that the colors you choose still align with your brand.
Explore Creativity – Environmental signs are meant to create a lasting impression, so you must be as creative as possible. It’s your chance to show off your uniqueness. You can always talk to your designer to see how you can be creative without being too over the top. You might want to inquire about the cost of artistic environmental signs.
Collaborate with Your Employees – If you intend to decorate the entire office, that might touch on your employees’ working spaces. Therefore, it would be a good idea to ask for their opinion. That way, your employees will feel more appreciated, hence more productivity.
Transforming your office into a powerhouse of aesthetics and branding can seem like a daunting task. That’s why there are professionals to handle it so you can focus on other key aspects of your business.
Contact us now to get started on a project that will bring your professional space into a new era.
